| Uber: Managing a Ride in China - Teaching Note |
| 作者姓名：Xiaoke (Coco) Xu; Xin (Shane) Wang; Neil Bendle; |
| 商品類型： | 商品編號：8B15A047 |
| 出版日期：2015/09/21 | 內容長度：7 頁 |
Teaching note for product 9B15A047.
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| Uber: Managing a Ride in China |
| 作者姓名：Xiaoke (Coco) Xu; Xin (Shane) Wang; Neil Bendle; |
| 商品類型：Case (Pub Mat) | 商品編號：9B15A047 |
| 出版日期：2015/09/21 | 內容長度：14 頁 |
As the ride-sharing app, Uber, expands into China, it is confronted by government regulatory concerns and local competition, while also facing opportunities generated by a fast-growing emerging market and aided by local collaborators. Uber endeavours to take the lead in the market, but, as the newcomer, it needs to make many decisions. The case study highlights China’s online chauffeuring market and the challenges facing Uber. As students attempt .....more
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